Joico Colour Balance PURPLE Shampoo 300ml

Joico Colour Balance PURPLE Shampoo 300ml

May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase - serve and protect - a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.

Perfect choice for:

Blondes (especially platinum) and gray/silver hair.

Directions: 

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

The inside secret:

It's a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.