LOVE TO COLOR
ON THE BRIGHT SIDE?
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.
Available in a rainbow of semi-permanent shades, Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus bene t: no developer required!
WHY YOU’LL LOVE THEM
Over-the-top vibrancy that lasts through 15 shampoos
Packed with award-winning K-PAK’s powerful Quadramine Complex® for guaranteed
healthier hair after every color service
Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine
20 intermixable shades = endless creative possibilities
EASY DOES IT
Step 1: Apply to clean, dry hair 1⁄4-inch from the scalp.
Step 2: Process for 20 minutes.
Step 3: Rinse well for several minutes, rinsing different colors separately. Shampoo with
Color Endure® or K-PAK Color TherapyTM. Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color mainte- nance.